Certainly, the Nazis succeeded in becoming popular with a significant number of Germans through their various schemes; however, they also successfully employed propaganda as a tool to enhance their popularity. The most important forms of media were the radio and the press. The party ordered the creation of a “People’s Receiver” which was made affordable, raising the numbers of households with radios to 70% by 1939. This was the highest national figure in the world, and was particularly important, as it became a medium of mass communication. The more people who owned and listened to a radio, the more people who could be reached by Nazi propaganda. Radio broadcasts were also directed at public places with “Radio Wardens” appointed to co-ordinate the listening process. In this way, even those who did not own a radio could be reached by the power of speech which Hitler so firmly believed in. The first move in the Nazis control of the press was the infamous Editor’s Law of October 1933. According to Historian Oron J. Hale, this “set the cornerstone of state and party control of the press.” The law made newspaper content the sole responsibility of the editor, meaning it was his job to satisfy the requirements of the Propaganda Ministry, and to face the consequences if he did not. This meant that the Nazis effectively controlled the content of the newspapers, and thereby, what the public knew. They could limit the public’s knowledge about certain things, whilst feeding them information which would show the Nazis in a favourable light. In 1935, the president of the Reich Association of German Press, Wilhelm Weiss stated that 1300 “Jewish and Marxist” journalists had been purged from the profession. Clearly, this shows how the Nazis removed what were essentially oppositional views from the public eye, maintaining a press which favoured the Nazis. In addition, the Nazi publishing house, Eher Verlag, bought up numerous newspapers so that by 1939 it controlled two thirds of the press, and the various news agencies became a state controlled conglomeration. The sales of the main Nazi newspaper, the Völkischer Beobachter, increased from 358.9 thousand in 1934 to 400.7 thousand in 1935. This shows further the sheer volume of Nazi propaganda which reached the German people, and it would be unrealistic to assume that this had no effect. After all, if people saw nothing but propaganda for such an extended period of time, it is not a particular stretch of the imagination to see that it would be very easy to succumb to it. The Minister of Propaganda, Joseph Goebbels also extended the Nazi influence to film, music, art and literature with the Reich Chamber of culture. It is not difficult to see how Nazism pervaded every aspect of German life.