Cover Your Bases-Engage Their Senses

General format for responding to an email inquiry for a new apartment-Lease Up

Good Morning (insert prospect's name),

Thanks for asking about (insert name of city) newest and best apartment community "Name of Property"  My name is (insert your name) and I am the (insert your title).

The property is only two years old and offers only the latest innovations in apartment living.  When you enter your apartment the nine foot ceilings, crown moldings, brush nickel finishes and enormous kitchen will remind you of a custom built home.  The closet space is tremendous, the rooms are large and the windows are designed to bathe you in natural light.  Each apartment comes equipped with a lovely black whirlpool appliance package, crown molding, mini blinds, and a built in wine rack above the refrigerator. 

In addition to the well appointed interiors; the community boasts the only true "salt-water" pool in the area.  There is 55,000 gallons of welcoming water for your enjoyment...say good-bye to stinging eyes and faded swimsuits!  The fitness center and business center are available 24/7 you'll never have to worry about making it to the gym on time again. Do you love a cup of fresh ground coffee?  How about a steaming cup of hot chocolate and a fresh baked cookie?  The property has its very only Starbucks coffee bar and Otis Spunkmeyer Cookies are baked fresh daily. We have even made accommodations for your unexpected out of town guests; there is a completely furnished two bedroom two bath guest suite apartment on site!

I see you are interested in a moving around (information taken their inquiry); we have four great floor plans to offer you! The three bedroom/two bath apartment has _____ square feet and is offered for ______per month.  Oh! You will love the fact that all the rental rates include the water, sewer and garbage, bills you will never need to worry about again!  The property also offers an ____ sq/ft. one bedroom floor plan at ____ per month and a two different two bedroom plans (____ sq/ft - ____ sq/ft.) for $____ and $____.  Each of the  floor plans offer tons of closet space, over-sized bathrooms and most even have outside storage off  the private balcony!   Currently we have very limited availability …..  the earliest move-in date I can offer you is ______…let me know if this would work for you?! 

As you can see, there are tons of reasons to visit the property and see for yourself just how nice life can be at "insert property name."  I would love to set an appointment designed around your busy schedule...can you think of a time that might work?  Let me know...we'll always be happy to see you...because (insert property tag line).

Thank-you again for your interest, we look forward to delighting you!

Sincerely,

Insert Your Name

Title

Contact Info

The End

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