Okay, so you may wonder "Why formats?" I need you to think about the formats that you'll be using for the information that you deliver to your audience. Believe it or now, you most likely use a wider variety of formats than you might realize at first.
The website for the Shepherd Maple Syrup Festival, for example, made use of several different formats. The blog posts were the most common, followed by forms which were posted as PDFs, and one form which was posted as a Google document. There were also a couple of videos from YouTube which were embedded into the site. Another common format which was used but shouldn't be overlooked was photos, images, and other jpeg files.