The two founders (who I won't name) of Protagonize were best of friends, but one day they had an arguement. They hadn't decided on the name yet, and they both had different ideas for it. One wanted "Protagonize", the other wanted "A Writer's Paradise". Their discussions turned into arguements, and those turned into fights.
It happened when they where ready to launch the site. "Protagonize", had been put in, and the founder who put it in was at the computer, ready to launch the site.
But, the other founder had snuck in behind him. Filled with rage that he was launching the site with "Protagonize", he stabbed him, just as his finger was over "enter". On his last, dying, breath, he pressed enter.
The site was launched.