He didn't know how long it had taken them to persuade her before she would put that dress. It had frills and lace at the hems and puffy sleeves and floral patterns that vaguely resembled roses and irises. He was pretty sure, otherwise he wouldn't call himself a florist. But he was no designer. The girl said that the dress toned down her sharp violet eyes and most importantly. Most importantly! Far more importantly than the fact that she looked like a plum that had just fallen off a tree, that it reminded her of old people and how they always pretended to like prunes.
The plum dress made her look plum(p).
Next colour - Petrol