You may have heard of stealth marketing's reputation for saving the advertising world from its own demise. People are wary of commercials and with the instant gratification of modern hot media, consumers just don't have the attention span to even bother not trusting traditional messages.
Which is fine. Words like "guarantee" and "no fail" have your would be consumers so suspicious that they've clicked off before you even got to "Try it risk free!"
The sad fact is that these same customers are able to instantly spot a lie, thanks to the power of the internet, so dubious claims and unreliable wording just don't cut it. It's time to change the way you're unscrupulous.
Want to hear more? I thought so.
"Stealth marketing attempts to catch people at their most vulnerable by identifying the weak spot in their defensive shields.....[Stealth marketing] is considered to be a viable alternative to conventional advertising because it is perceived as softer and more personal than traditional advertising."
Here's how it works. Let's say you sell ceullular phones, like Blackberries. You hire some scantily clad young women (with big cans, if you get my drift) to slut themselves out at bars. Accept some drinks. Flirt a little. Get some numbers offered, know what I mean? Then, in front of a crowd of people, they get these excited young men (which we can refer to as "pigeons") to put their number into the phone.
"Wow! Cool phone!"
"Isn't it? Well, lemme call you tomorrow so I can leave it strewn on your bedroom carpet with my panties!"
"Perfect! I can hardly wait to see your phone again!"
And it's that EASY. But it only gets better. Imagine a 10 year old girl wants to make some money. Right? Well...send her a whole bunch of party supplies alongside your product. She can invite her friends over, you know, for her "party" (wink) But, relying on the human capability to be sneaky and underhanded, she won't tell her friends that she's working for you ($25 is enough to sell your friends out), when instead she'll meander into a conversattion of how much she loves her new _______ and well, since they're there, they should go online and get one too!
Imagine the success of a tupperware party minus the cost of "friendship"
NOW is where we take that idea and make it "POP!"
Our daughters for sale. Well, her name, anyways. The perfect mobile, dynamic stealth marketer. For one year, she will answer to "Kodak Kozma" and breathe new life into George Eastman's new slogan, "You push the button. I do the rest." , which she will be mandated to quote no less than 40 times a day, with the provision of using your slogan in every interaction. Consider she's in grade three, so without taking into account all her other daily activities, five days a week, your slogan is introduced to a captive audience of 30 of her classmates.
And we know that loyalty starts at the cradle if its going to make it to the grave.
However, in order to provide your slogan the best possible exposure, we've enrolled her in ballet, soccer, ninjitsu, the glee club, spanish immersion (Usted empuja el botón. Hago el resto!) and 3 exercises of your choice where you feel Kodak Kozma would be best presented.
With the Daughter Deluxe package, we remove all consumers defenses in two significant ways -- exposing the vulnerabilities people have when given a chance to help.
Kodak Kozma will lie on the road, posing unconscious, beside her bike between 9:30 and 10:00 at night. (Bedtime's 10:30!) and when the unsusprcing consumer approaches to take her to the hospital, her concern of course, will be her Kodak digicam which she'll enlist the hapless stranger to find. "I love it so much, because all I do is push the button...and it...."
The key success is the stranger saying "does the rest?"
"You sure bet it does. Would you take my picture, please, here in the dark, without a flash, thanks to Kodak's unique low light technology? Thanks, Mister!" And with a happy thank you, our little Kodak gives the dupe the only thing she can offer in payment, her one (wink) Kodak sticker, before pedaling off home.
At the age of 7, she's also able to convincly act as if she's just escaped a would be abducter in crowded supermarkets making her the perfect lure for the concerned good deeder consumer, as well as simply standing in a mall crying as if she's lost her parents.
Get started before Fuji Kozma becomes reality.