Tophat was written on the wall of the new shop.
People crowded around it curiously wondering what it meant. Surely this couldn't have been an accident that was it written on a hat shop, but no one could figure out what it meant. Tophat. Tofat. To phat? What is a phat?
Frowns spread across people's faces until a man wearing an obscure hat walked by.
"Ah! A top hat shop! Right what I was looking for. Mines getting a little old." He chuckled and strolled into the shop, twirling his hat in his hand.
So that was what it was.