1. The story does not occur on the page as you write it. It occurs in the reader's imagination as they read it. So you better be good at collaborating, inspiring, and painting from a distance.
2. Do not tell the reader the story. They won't believe you. They have to experience it for themselves. You are the facilitator of that experience.
3. Turn your details and facts into senses and experiences or the reader's not gonna be there.
4. Write for the process over everything else. A published book is just a simple by-product of a long incredible journey. To you, the writer, it means very little, cause you can't write on it anymore, dammit!
5. To truly engage the reader, you must leave them plenty of room to participate by imagining the story in a way that is relevant to who they are.
6. What you do not write is just as important as what you do.
7. Good writing is devoted to the story. It shouldn't draw attention to itself by showing off. ie...If you have to use a dictionary for your alliteration, it's probably not very subtle.
8. Don't watch television. Just don't.
9. You do not have control over the story, so stop trying to be all-knowing and all-telling. The dictionary is all-knowing and it isn't very captivating.
10. PLAY, experiment, break all the rules, give yourself the ultimate creative freedom because you have as much space behind the scenes as you could ever want. Remember, the only thing the reader gets to read is the final product.