ADVERTISE ON PROTAGONIZE
Protagonize reaches a niche market of fiction aficionados, prospective authors, students, baby boomers, as well as a diverse set of users who work in both technology and the arts. Protagonize fosters a community of highly engaged users, appealing to readers, writers and those who appreciate good quality web design, and attracts a high percentage of return visits from users reading and writing story fragments on a daily basis.
Protagonize's target market is still evolving. The site has come a long way from the simple concept it was rooted in — allowing authors, amateur or professional, to collaboratively tell stories without imposing too many boundaries.
Signing up for Protagonize is free! We are currently home to more than 3,000 registered authors from over 65 different countries, many of whom are actively writing in our community. In addition, we have many times that number of users that solely read the content on the site, and we're growing daily.
Traffic Information
Protagonize currently serves between 85,000 — 100,000 pageviews and 14,000 — 18,000 visitors every month. Quantcast.com provides publicly-available recent traffic information at a high level here:
http://www.quantcast.com/protagonize.com
More comprehensive (and accurate) internally-tracked site traffic statistics are available upon request. Please contact us for further information.
Demographic Information
Quantcast also offers U.S.-specific demographic information for Protagonize here:
http://www.quantcast.com/protagonize.com/demographics
Some internally-tracked demographic information is also available upon request.
Advertising Zones
Protagonize offers CPM-based (cost per thousand impressions) advertising spots in IAB standard formats. Here is a listing of the available advertising zones which advertisers can select from. CPM rates are for run-of-site (ROS) advertisements (i.e. ad appears on every page of the site.)
Different rates are available if an advertiser would like to publish ads on a specific page template (see next section.) If you would like to advertise in a specific section of the site, please contact the publisher with your request, and a quote will be provided to you.
CPM rates are available upon request.
| Content Zone | Ad Format | Dimensions |
|---|---|---|
| Primary Content | Large rectangle (directly below news on homepage; top of center column below logo on all other pages) | 336 x 280 |
| Right sidebar | Button | 125 x 125 |
| Button | 160 x 160 | |
| Right sidebar | Skyscraper | 160 x 600 |
| Footer | Leaderboard | 728 x 90 |
| Embedded page content | Half banner (positioned within page content or controls) | 234 x 60 |
Available Page Templates
Protagonize also offers the ability to advertise on specific site pages. Below is a listing of all available page templates to advertise on. Please contact the publisher for pricing information if you'd like to advertise on a specific page template.
| Page Template | Example |
|---|---|
| All pages (ROS) | http://www.protagonize.com/ |
| Homepage | http://www.protagonize.com/ |
| Stories page | http://www.protagonize.com/stories/ |
| Authors page | http://www.protagonize.com/authors/ |
| Groups page | (coming soon) |
| Story view pages (example shown) | http://www.protagonize.com/story/land-before-time |
| Author profile pages (example shown) | http://www.protagonize.com/author/surreal78 |
| Group detail pages | (coming soon) |
| Help / FAQ pages | http://www.protagonize.com/help/ |








